Marketing Measurement + Incrementality
Stop wasting millions of dollars on ineffective marketing.
The purpose of marketing is to make money. Period. If anyone says something differently, they’re confused or selling something.
So much marketing is ineffective. It contributes no revenue, it damages your profitability, and it doesn’t drive incremental growth to the business. This is why accurate marketing measurement and understanding incrementality is so appealing.
The Challenges of Modern Marketing Attribution
Evolving privacy regulations, such as GDPR and iOS14.5, have limited advertisers’ ability to track individual users, weakening traditional attribution models. Additionally, the increasingly fragmented media landscape creates data silos, making it difficult to gain a unified view of marketing performance. To complicate matters further, platforms and channels are incentivized to present the most favorable results, often leading to biased performance metrics that can misrepresent true campaign effectiveness.
The Complexity of Digital Marketing Measurement
As the digital landscape evolves, measuring marketing effectiveness has become more challenging. Privacy regulations like GDPR and iOS14.5 restrict user tracking, diminishing the accuracy of traditional attribution models. The rise of multiple platforms and channels further fragments data, making it difficult to get a clear, unified view of performance. Additionally, advertising platforms prioritize showcasing their own success, often leading to skewed or misleading performance insights.
Media Mix Modeling
We run tens of thousands of agile models built with machine learning on our clients’ data. Each model is customized to the brand’s specific data, but has been guided through our experience by vertical, incrementality experiments, and order values.
Incorporating Attribution
We don’t just use attribution software (such as Google Analytics) out of the box. However it is still helpful when determining small, fast, and tactical optimizations. We apply the right modifiers and weights to attribution to ensure we’re not over-investing in the wrong areas.
Measurement is hard, and it’s getting worse Comclix can help
Privacy regulations (GDPR) and technology (iOS14.5) limit advertisers’ ability to track individual users, weakening traditional attribution A fragmented media landscape prevents a unified view Platforms and channels are incentivized to show the best “results” they can
Why should you choose us?
Our Greatest Achievement
Comclix specializes in driving meaningful (and profitable)
Our dedicated measurement team will not only advise on the initial framework to best support your marketing efforts, but will provide ongoing strategy, insights, and recommendations on how to improve your marketing ROI.
And we’ve driven undeniable results across hundreds of clients – hundreds of millions of dollars saved in wasted ad spend, and hundreds of dollars of incremental revenue generated.
