Media Planning + Forecasting
Sick of depending on Google and Meta? Want to have more of a reason behind your budgets?
Power Digital’s Strategic Solutions team has completed thousands of media plans, forecasts, and scenarios across billions of dollars of ad spend. The modern media plan is as much data science as it is creative strategy, and our team has both in spades.
Creative Strategy
Messaging, traits, and specific creative styles that align with your ideal customer profile and the channels that they consume. You don’t want to deploy high production value TV shoots to TikTok; we’ll help you navigate the nuance.
Testing Roadmap
The process and priority of what to test and when, factoring in your brand’s seasonality and the order of importance. Validating what will and won’t work early on in the plan will eliminate any doubts about going all in during peak season.
Testing Roadmap
The process and priority of what to test and when, factoring in your brand’s seasonality and the order of importance. Validating what will and won’t work early on in the plan will eliminate any doubts about going all in during peak season.
Creative Strategy
Messaging, traits, and specific creative styles that align with your ideal customer profile and the channels that they consume. You don’t want to deploy high production value TV shoots to TikTok; we’ll help you navigate the nuance.
Media Planning & Forecasting for Smarter Growth
Sick of depending on Google and Meta? Want to have more of a reason behind your budgets?
Power Digital’s Strategic Solutions team has completed thousands of media plans, forecasts, and scenarios across billions of dollars of ad spend. The modern media plan is as much data science as it is creative strategy, and our team has both in spades.
Why should you choose us?
Our Greatest Achievement
Our planning Comclix teamÂ
Customer Insights
A breakdown of your ideal customer profile, how they consume media, what messages resonate with them, and how they discover brands.
Data Driven Forecast
The likely impact of the media plan on your revenue (and if applicable, various levels of profit all the way down to net income). Our forecasting methodology has been back tested for predictive accuracy across billions of revenue and ad spend.
